By continuing to use our website and services after May 25th, 2018, you confirm your agreement to these new commitments and changes.

Data privacy is of high importance for SHADE OF ME and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

SHADE OF ME is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

15 Kings Crescent
Aylesford
Kent
ME20 7FH

Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.

For transfers outside the EEA, SHADE OF ME will use Standard Contractual Clauses and Shields as safeguards for countries without adequacy decisions from the European Commission.

Who can access your data?
Your data may be shared within SHADE OF ME. We never pass on, sell or swap your data for marketing purposes to third parties outside the SHADE OF ME.

The local SHADE OF ME company will only act as the personal data processor and processes the personal data.

Data that is forwarded to third parties, is only used to provide you with our services. You will find categories of third parties under every specific process below.

What is the legal ground for processing?
For every specific process of personal data we collect from you, we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

Right to access:
You have the right to request information about the personal data we hold on you at any time. You can contact SHADE OF ME and we will provide you with your personal data via e-mail.

Right to portability:
Whenever SHADE OF ME processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:
You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.

If you have a SHADE OF ME account you can edit your personal data under your account page.

Right to erasure:
You have the right to erase any personal data processed by SHADE OF ME at any time except for the following situations:

* You have an ongoing matter with Customer Service
* You have an open order which has not yet been shipped or partially shipped
* You have an unsettled debt with SHADE OF ME, regardless of the payment method
* If you are suspected or have misused our services
* Your debt has been sold to a third party within the last three years or one year for deceased customers
* Your credit application has been rejected within the last three months
* If you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes

Your right to object to processing based on legitimate interest:
You have the right to object to processing of your personal data that is based on SHADE OF ME legitimate interest. SHADE OF ME will not continue to process the personal data unless we can demostrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:
You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.

You can opt out from direct marketing by the following means:

• Following the instruction in each marketing emails

Right to restriction:
You have the right to request that SHADE OF ME restricts the process of your personal data under the following circumstances:

• If you object to a processing based SHADE OF ME legitimate interest, SHADE OF ME shall restrict all processing of such data pending the verification of the legitimate interest.
• If you have claim that your personal data is incorrect, SHADE OF ME must restrict all processing of such data pending the verification of the accuracy of the personal data.
• If the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead.
• If SHADE OF ME no longer needs the personal data but it is required by you to defend legal claims.

How can you exercise your rights?
We take data protection very seriously and therefore we have dedicated customer service personnel to handle your requests in relation to your rights stated above. 

Data protection officer:
We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. 

Right to complain with a supervisory authority:
If you consider SHADE OF ME to process your personal data in an incorrect way you can contact us. You also have the right to raise a complaint to a supervisory authority.

Updates to our privacy notice:
We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website.

We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

Klarna
Klarna Bank AB (publ) (“Klarna”) uses cookies to recognize the user’s device for the purpose of providing personalized advertising of Klarna products the next time the user will browse a merchant website offering Klarna products, and for analytics purposes.

Persistent marketing and analytics cookies
These cookies contain a unique user ID which will enable Klarna to recognize the user’s device the next time that user returns to a merchant using Klarna’s services. These are persistent cookies, stored on the device for a period of up to 540 days as of the last interaction with Klarna, or until they are deleted and allow Klarna (i) to show personalized marketing of Klarna products, including credit promotions to the user, and (ii) to perform analytics of the user behaviour.
By connecting the unique user ID stored in the cookie on the device to the information Klarna has about the user, Klarna will be able to recognize the user of that device. The information Klarna collects through the cookies is not shared with any third party.
The user’s consent and revocation of consent
Setting cookies for marketing purposes is subject to the user’s consent, which will have to be obtained before the cookies are set on the user’s device. In addition, the web browser or device often allows the user to change the settings for the use of cookies. More information on how to adjust the settings can be found in the browser of device reference information, and on aboutcookies.org.

About Klarna
Klarna Bank AB (publ) is subject to Swedish Data Protection legislation, and is the data controller for the purpose of processing the personal data as described above. Klarna has a data protection officer and a team consisting of personal data experts. Klarna also has a customer service team handling questions relating to personal data. You are welcome to contact Klarna at dataskydd@klarna.se. Please visit www.klarna.com for more information about Klarna, and how Klarna processes personal data.