The Brand
“Shade Of Me” started with one thing in mind, EQUALITY.
Shade of me is an african clothing brand featuring all shades of vibrant African wears with wax fabric palettes and bold patterns for the men and women wears.
We believe we are all one people just in different shades. Our designs are a fusion of African wax fabric which is increasing popular amongst all tribes and clans/ individuals.
African wax fabric known for it’s myriad of stunningly striking patterns and palettes has a deep history dated as far back as the 19th century during the colonial reign of the Dutch in Indonesia. With it’s bold bright colours, it wasn’t popular until West African soldiers serving under the Royal Netherlands East Indies Army took it back home to African as gifts to their families. It soon became a symbol of African attires after the influx of the fabric due to it’s initial success.